ABOUT US

OUR MISSION

AMB's mission is to encourage a mindset that serves as the foundation of one’s own progress and accomplishments. Every product is designed to maximize efficiency while keeping a simple design to make it modern & Hi-Tech. The creation of products has a purpose to boost your self-confidence, create motivation, and strives to be the best fitting. 

AMB's purpose is to be a trusted brand for those who are pursuing physical, mental, and emotional development. We all seek to be the best version of ourselves and be a part of a community. A community where the ambitious come together and share that one thing in mind. Strong Desire To Achieve®.

OUR VISION 

AMB's Vision is to take over the activewear industry & be one of the world's biggest activewear brands. We will continue to grow as a brand, bring in more members, and sponsor more athletes. Part of our vision is to help the community as well as donate to various organizations. 

HOW IT STARTED

AMB AMBITION was established in Madison, Wisconsin. A dream that started from a hotel room during the pandemic shutdown. Edgar Mendez, the founder was deployed to help with COVID-19. Edgar spent all his free time dedicated to working on this brand during his free hours. Working with various manufactures all over the world to get the perfect samples, designing the tech packs, marketing, photoshoots, packaging and much more. There were many trial and errors, sleepless nights, and stressed-out days but it was all part of the process. Within the span of 6 months, the first launch for our first-ever collection, “MOONLIGHT COLLECTION®,” was introduced on December 12, 2020. Now, all the hard work, sleepless nights, & stress has come to reality.